UD-Bikes EU Privacy Policy
This Privacy Policy outlines how we collect, use, and disclose your personal information when you visit or make purchases from ud-bikes.com (referred to as the “Site”).
Personal Information We Collect
When you visit the Site, we automatically gather certain information about your device, including details about your web browser, IP address, time zone, and some cookies installed on your device. Moreover, as you navigate through the Site, we collect information about the specific web pages or products you view, the websites or search terms that directed you to the Site, and how you engage with the Site. We refer to this information as “Device Information.”
We collect Device Information through various technologies:
- “Cookies” are data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, capturing data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about your Site browsing activity.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
In this Privacy Policy, when we mention “Personal Information,” we encompass both Device Information and Order Information.
Paylike
If you opt for Splitit as your payment method, Paylike serves as our payment processor. Paylike acts as the data controller regarding your payment instrument information. Refer to their privacy policy for more details on processing: Paylike Privacy Policy.
How We Use Your Personal Information
We primarily use the Order Information we collect to fulfill orders placed through the Site (which includes processing payment details, arranging shipment, and providing invoices/order confirmations). Additionally, we utilize this Order Information to:
- Communicate with you
- Screen orders for potential risk or fraud
- Provide information or advertising about our products/services in line with your preferences
We employ the Device Information we collect to help screen for potential risk and fraud (especially your IP address) and, more broadly, to enhance and optimize our Site (e.g., by generating analytics on how customers navigate and interact with the Site, and evaluating the effectiveness of our marketing/advertising campaigns).
Sharing Your Personal Information
We share your Personal Information with third parties to facilitate its usage, as described above. For instance, we utilize Shopify to operate our online store. Learn more about how Shopify uses your Personal Information here: Shopify Privacy Policy. We also leverage Google Analytics to comprehend how our customers utilize the Site. Review how Google uses your Personal Information here: Google Privacy Policy. You can opt out of Google Analytics here: Google Analytics Opt-out.
Furthermore, we may disclose your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information, or to safeguard our rights.
Behavioral Advertising
As explained earlier, we use your Personal Information to deliver targeted advertisements or marketing communications we believe may interest you. For more information on how targeted advertising functions, visit the Network Advertising Initiative’s educational page: NAI Educational Page.
SMS Marketing
By subscribing to UD-Bike text notifications, you consent to receiving automated marketing text messages about our products and services at the phone number you provided. Messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out. You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.
You can opt out of targeted advertising by:
- Facebook: Facebook Ad Settings
- Google: Google Ad Settings
- Bing: Bing Ads Personalized Ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: DAA Opt-out Portal.
Do Not Track
Please note that we do not alter our Site’s data collection and usage practices in response to Do Not Track signals from your browser.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and to request corrections, updates, or deletions. To exercise this right, please contact us using the information provided below.
If you are a European resident, please note that we process your information to fulfill contracts we might have with you (e.g., if you make an order through the Site) or to pursue our legitimate business interests listed above. Additionally, your information may be transferred outside of Europe, including to Canada and the United States.
Data Retention
We retain your Order Information for our records when you place an order through the Site unless you request its deletion.
Changes
We may update this privacy policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.
Contact Us
For more information about our privacy practices, questions, or complaints, please contact us via email at [email protected]